鲜道草莓VI设计-2016年
在生鲜电商行业中，预计会有越来越多的O2O服务走进人们的生活。传统线下超市和生鲜零售商大部分压力来自互联网上的压力，而靠线下店铺优势的 O2O 模式将会成为这些生鲜零售商和传统企业的最佳选择。中国生鲜市场竞争非常激烈，独具品牌特色的生鲜电商，是一个优秀生鲜企业叫响市场的标志。
以鲜道企业VI为研究课题，通过对企业的了解，结合企业的创建时间、设计风格以及企业的整体文化体系，为其量身定做一套新的企业VI，将企业的文化与经营理念充分的结合，能够传达给企业的工作成员与顾客，形成较好的企业形象，从而达到促进服务与销售的最大效益。
Fresh Road Strawberry VI Design - 2016
In the fresh e-commerce industry, more and more O2O services are expected to enter people's lives. Most of the pressures of traditional offline supermarkets and fresh retailers come from the pressure on the Internet, and the O2O model, which is dominated by offline stores, will be the best choice for these fresh retailers and traditional businesses. The competition in China's fresh market is very fierce, and the fresh e-commerce with unique brand characteristics is a symbol of an excellent fresh enterprise calling the market.
Taking the fresh road enterprise VI as the research topic, through the understanding of the enterprise, combined with the creation time, design style and the overall cultural system of the enterprise, we will tailor a new enterprise VI to the corporate culture and business philosophy. The full combination can be communicated to the working members and customers of the company to form a better corporate image, so as to achieve the maximum benefit of promoting service and sales.
草图绘制
LOGO 方案-1 晶格化-年轻化
LOGO 方案-2 日式
LOGO 方案-3 现代极简主义
